6 Reasons You Should Blog Regularly

how to blog

According to a recent HubSpot survey, 60% of businesses who blog acquire more customers. Not a bad stat, eh?

There are so many reasons to blog on a regular basis. And when I say regular basis, I mean consistently, multiple times a week, even as regularly as daily.

If you cultivate the habit of frequent, consistent blogging, you’ll multiply the benefits you’ll see.

Here are just 6 Reasons You Should Blog Regularly:

1. Blogging helps you build an audience.

When you blog on a regular basis you have a regular conversation with your visitors. It helps them get to know you, and if they comment and engage with you, it helps you get to know them. The is the starting point for building an audience or a fan base. They know they can count on you to show up and deliver great content consistently. That counts for a lot.

2. Blogging brings in traffic and fuels SEO.

I hate to break it to you, but most people are probably not searching for your name or your business name in Google. However, they are searching for solutions to their problems and challenges. When you understand keywords (e.g., those search terms) and use them in your blog titles and blog copy, people will find you. That’s what SEO (search engine optimization) is all about.

3. Blogging helps convert traffic into leads and sales.

When people find a blog post you wrote, click to read it and have a look around your site, hopefully their eyes will land on something you’re giving away for free in exchange for an email address. Once you capture that, you can email them and follow up over time, leading to sales. Your blog can be the first step in your sales funnel.

4. Blogging will help you become a better communicator.

When you publish a post weekly or daily, you are forced to become a better communicator. You’ll become a better writer, you’ll become a better copywriter and you’ll get better at making your point quickly and effectively (hey, if you’re doing it daily you’ve got to be efficient, right?!).

5. Blogging brands you as an authority and expert.

Regular blogging shows your audience that you can generate content in your area of expertise. It helps to build your status as an expert when people can see you talking about multiple subjects, with authority, over time.

6. Blogging gives you a platform to share your vision.

Essentially, your blog is your voice online. People connect with visionary thinkers, big thinkers. Your blog is the perfect place to let people in on your vision for life and more importantly, your vision for them. Where do you see your blog visitor going? What can they conquer? How fast can they do it? And how can you help? Paint the vision and help them step into it.

If you have a blog, I challenge you to step up your consistency and frequency of posting.

If you don’t already have a blog, what are you waiting for? My favorite platform (on which this site is built) is a self-hosted WordPress.org blog.

Live Without Limits,

Ashley Acker