Leverage Your Time with a Content Calendar

content calendar

One of the best ways to build a presence online is to regularly produce content (e.g., videos or blogs). You can read more about why it’s so important here, but today I want to help you leverage your time so you can do it more quickly and efficiently.

Here’s a technique that’s worked great for me and I know it will work for you as well. The key to posting content regularly is to know what you’re going to write about or what you’re going to create a video about in advance.

You need to sit down at your laptop or in front of your camera and be ready to go. You don’t want to sit down and think about what you’re going to do because you’ll get distracted, have second thoughts, and you won’t ever get it done (or it will take 3x as long as it needs to).

The solution? A content calendar.

You’ve probably heard that 10 minutes in planning saves more than 30 minutes in execution, right? Well it’s true!

Set some time aside each week to plan the next one. I usually do this on a Friday afternoon before I wrap up my week. I sit down with this template (yes, go ahead and download a version of my daily content calendar) and I plan out topics for the next week (you’ll see I also plan out the emails I’m going to send to my list – usually it’s the same thing I blog about).

I keep things simple and I pick topics that:

  • Someone has asked me a question about (e.g., target market’s challenges)
  • I have some expertise in (e.g., a topic you want to be known for)
  • I’ve done some keyword research on (e.g., I know people are searching for an answer to this)
  • Tie into my life experiences (e.g., if I’m traveling, doing something fun with the family, I can easily tie it into my business)
  • Lead into a sale (e.g., an affiliate offer or my core offer)

Once I decide on a topic, I write it in the corresponding box on my content calendar and then when I wake up in the morning, I grab my calendar and get to work. I don’t have to think, I can just do and I make the most of my time.

You could even do a whole month with more general topics (see, and use, this example I created for you): March 2014 Content Calendar (you can easily update the month to stay current all year)

Pick one of the 2 options – use the more generic monthly calendar, or use the more detailed weekly calendar, and get busy! Creating regular content can change your business.

Remember, taking the time to plan in advance will enable you to leverage your time when you execute.

Want more tips for leveraging your time and automating your business? Grab a copy of The Leverage Formula today:

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Live Without Limits,

Ashley Acker